To Fee or Not to Fee?
For HALO Animal Rescue, our adoption fee income makes up about
37% of our total revenue for 2010 so far. Ideally, animal
shelters do not rely heavily on their adoption fees to subsidize
the work they're doing, and we'd like to get to that point as well,
but this year won't be that year for us. At the end of 2009,
the "funded" portion of the Maddie's Pet Rescue Project of Maricopa
County (a project that HALO plays a significant role in) also came
to an end. While there is some residual monies left in the
Project's account to be distributed over the next two years to its
partners, it isn't nearly as significant to HALO's income as the
Project's funds were for the last 7 years (33% of our income then
versus the current 2% of our income). In the midst of making
up for this financial loss, we are seeing more and more that
low-cost and free adoptions help drive adopters our way rather than
the pet stores, the newspaper and the other places that
unscrupulous individuals put cash generation above animal
welfare. Low-cost and free adoptions also help catch the
attention of the media, which helps get the attention of adopters
and literally means lives are saved. Two weekends ago, we
partnered up with AAWL & SPCA and our agencies placed over 200
animals in one day, but at a large "financial loss" for the
agencies in terms of cost-per-animal vs. adoption fees paid.
Even our regular adoption fees don't cover the cost of the services
we provide to the animals prior to adoption. I say all of
this to lead to the point that I'd love to get some feedback on: as
the adopting public, do you feel any sort of more or less
attachment to your animals depending on how much you paid for
them? Do you consider bringing in a new pet as less of a
commitment if you pay a small fee or get the animal for free versus
paying hundreds or thousands of dollars for the pet? Do you
feel that a lowered adoption fee sends a message that shelters
animals have less value than animals not in a shelter? What
would you do to keep the adoptions going while keeping your doors
open and keeping enough resources available to help the animals
that need much more than a roof over their head and some food/water
and medical basics?